Lifestyle

Gut health company unveils unusual new product

Photo: instagram.com/takeletloose, photo editor: Adelina Mamedova

Let Loose, an American company specializing in gut health products, has released an unusual product. Its Sh*t Shoes, designed to facilitate bowel movements by improving posture on the toilet, quickly went viral on social media.

Although the shoes resemble retro platform sandals, they are not intended for walking, as they stand approximately 18 centimeters tall. The manufacturer explicitly states that they are designed exclusively for use while sitting on the toilet.

The designers’ main idea is to replace traditional plastic footrests. When using a regular toilet, the body remains slightly bent, which can make bowel movements more difficult. Raising the knees above the hips allows the body to achieve a more natural squatting posture, relaxing the pelvic floor muscles and making the process easier.

According to Alexandra Houx Grounds, the company’s founder and CEO, bulky footrests often spoil bathroom interiors. The solution was to create these brightly colored mules, which serve the same function while looking like stylish art objects.

A pair costs $69. The shoes are available in two sizes.

The new product sparked a wave of reactions on social media. Some users reacted humorously to the invention, joking about the practicality of putting on high platform shoes in a hurry, while others appreciated the creative approach to anatomy.

«So cute!! I can’t wait to get these.»

«Omg. Finally a solution to not having those ugly stools in the bathroom!! Thank you for thinking this through!»

«My problem is I would wear these everywhere else but on the toilet,» users wrote.

In Kazakhstan and many other countries across Central Asia, the Middle East and Asia, squatting while using the toilet has long been considered a normal and more natural position. Therefore, the idea of special shoes that help users adopt a similar posture on a regular toilet seems like an unusual reinterpretation of a well-known principle.