The cultural project titled «Nomad Spirit: Boundless Horizons» was chosen as one of the winners of the prestigious Best Experience Marketing Awards (BEMA). The exhibition, conducted by the Creative Innovation Institute, ranked second in the Best EXPO Event International category and third in the Best Festival International category.
The contest received 586 entries, with 200 applicants selected as winners. Projects were submitted from Kazakhstan, Russia, Kyrgyzstan, Uzbekistan, Belarus, Georgia, Turkey and China.
The exhibition showcased Kazakhstan’s culture using modern creative industry tools. The event featured innovative ecological projects, a reimagined concept of the traditional Kazakh yurt and unique crafts made from wool and felt.
«The leitmotif of the exhibition is the Shimai spiral — a symbol of eternal movement and evolution reflecting ideas of sustainable development and harmony with nature. Prominent Kazakhstani and foreign photographers captured the nomadic atmosphere in their videos and photos. Anzor Gassayev, Alexander Kuznetsov, Conor MacNeil and Karácsony Sándor contributed to the project,» Kazakh Tourism said on Telegram.
Kazakh Tourism CEO Kairat Sadvakassov noted that interest in nomadic culture is growing globally and that the project’s success confirms the significance of Kazakhstan’s heritage in the contemporary world.
