Demand for Louis Vuitton and Gucci products remained strong in 2025, with more than 13 Louis Vuitton items added to the eBay marketplace every minute, according to analysts at the online platform. Prada, Burberry, Armani, and Dior followed, underscoring continued interest in iconic fashion houses.
New names and growing popularity
Alongside established brands, emerging designers also saw a notable rise in attention. Jonathan Anderson’s debut at Dior drove a 390% increase in searches for the brand, while Demna Gvasalia’s appointment at Gucci boosted interest by 87%.
How pop culture shapes demand
Major pop-culture moments in 2025 had a significant impact on fashion trends. After Taylor Swift’s engagement photos were released, searches for vintage Cartier Santos Demoiselle watches jumped 194%, highlighting how quickly consumer interest can shift in response to headline-making events.
At the same time, demand for iconic pieces such as Chloé Paddington bags and the Air Jordan 4 «White Cement» sneakers has remained steady.
