American Eagle is rolling out two major fashion initiatives at once: a new clothing collection created in collaboration with Spanish soccer star Lamine Yamal and a new advertising campaign starring Hollywood actress Sydney Sweeney.
Lamine Yamal collection
Following Yamal’s breakout success on the international football stage, American Eagle is launching its first exclusive apparel collection with the 19-year-old FC Barcelona and Spain star. Yamal signed a five-year partnership with American Eagle as the brand’s global ambassador in January, with the deal covering campaigns and limited-edition product collaborations.
The collection will launch worldwide Sept. 3, with a back-to-school campaign set to debut Aug. 26. The roughly 25-piece capsule features oversized denim shirts, relaxed-fit jeans, cargo pants, hooded jackets, rugby shirts and other casual streetwear inspired by Yamal’s personal style.
Sydney Sweeney returns to American Eagle
Actress Sydney Sweeney, known for her roles in «Euphoria» and «The Housemaid,» is also fronting a new American Eagle campaign.
The latest campaign highlights low-rise denim and other throwback-inspired styles, tapping into the ongoing revival of early-2000s fashion. Sweeney models relaxed, low-rise silhouettes designed to blend Y2K aesthetics with contemporary casualwear.
Sweeney’s relationship with American Eagle began with the brand’s 2025 «Sydney Sweeney Has Great Jeans» campaign. She returned in 2026 for «Syd for Short,» a summer campaign centered on denim shorts.
