Russian tech giant Mail.ru Group is going to replace its name with VK, according to Interfax news agency.
The planned rebranding is a continuation of the company’s strategy announced in 2020. Mail.ru wants to build an entire ecosystem and put VK, the social network it runs, in the middle of that system.
Moreover, as the holding survey has shown many regular users don’t know they use products supported by Mail.ru Group while almost everyone all over the Russian-speaking part of the internet knows the VK brand.
Within the strategy, the company has already issued on the market brands such as VK ID, VK Combo, VK Mini Apps, and VK Pay.
According to some media reports, Mail.ru Group and SBER are going to split their assets and name the entire group VK Group.