Chinese social media platforms have begun deploying measures to label AI-generated content to comply with a new regulation that took effect on Sept. 1, 2025, requiring both explicit labels and implicit identifiers for such digital content, as reported by the South China Morning Post.
The law was issued in March, whereas the draft was drawn up by four government agencies: the Ministry of Industry and Information Technology, the Ministry of Public Security, the National Radio and Television Administration and China’s main internet regulator, the Cyberspace Administration of China.
Tencent’s WeChat mandates that creators identify posts made with AI. The platform prohibits the removal or alteration of its own labels and warns against exploiting AI for harmful purposes, including the spread of misinformation.
ByteDance’s Douyin, TikTok’s counterpart for China, calls on users to disclose AI-generated material and emphasizes that its system can identify content origins.
Weibo has introduced an «unlabeled AI content» reporting option, allowing users to flag posts that were supposed to have been marked. Meanwhile, Xiaohongshu (RedNote) has reminded its community of the new requirements and asserted its authority to apply identifiers itself in line with the law.
