Domino’s unveils new look, logo and jingle in first major rebrand in 13 years

Domino’s Pizza is launching its first major brand refresh in over a decade, introducing a new logo, packaging, uniforms and an official jingle, according to CNN.

The update introduces brighter red and blue tones, redesigns store signage and modernizes pizza boxes tailored for social media «unboxing» moments. The company is also updating employee uniforms and menu boards to reflect the bolder design. Domino’s will roll out the first refreshed packaging this week and expects full implementation by the end of November.

For the first time in its 65-year history, Domino’s is adding a musical identity. The new jingle, inspired by the company’s name and performed by American singer and rapper Shaboozey, is designed to help the brand stand out on TikTok and Instagram, platforms known for their highly competitive environments.

Domino’s Chief Marketing Officer Kate Trumbull said the rebrand aims to help the company stand out in a crowded market, adding that sound can engage consumers «in a second or two» across social media channels.

The refreshed logo and packaging look cleaner and more vibrant, with Domino’s describing the update as an evolution rather than a departure from its familiar identity.

Domino’s will first launch the rebrand in 12 international markets, rolling out the new visuals and jingle in advertisements and stores starting in November.