American reality TV star and entrepreneur Kim Kardashian is once again turning heads with her brand Skims, unveiling what may be the most talked-about collection in the company’s history.
The brand announced the release of a new lingerie line, the Faux Hair Panty — a thong designed to mimic the appearance of natural body hair. Marketed as «The Ultimate Bush,» the line includes 12 shades, ranging from clay-blonde straight to cocoa-black curly.
Skims described the collection as the boldest lingerie ever. Kardashian promoted the launch by declaring that the era of smooth, hairless skin is over.
The unveiling sparked heated debate on social media. Some users called the concept shocking or bizarre, while others praised the brand’s creativity and playful sense of irony. Despite the controversy, the Faux Hair Micro String Thong line began selling out shortly after its debut on the Skims website.
Founded by Kardashian in 2019, Skims has built a reputation for pushing boundaries in lingerie and bodywear, blending humor, inclusivity and bold design with mass-market appeal.
