A museum in Wiesbaden, Germany, has seen a surge in visitors after Taylor Swift’s new music video spotlighted «Ophelia,» a painting on display there, the BBC reported.
Museum staff reported that crowds flocked in over the weekend as fans arrived to admire Friedrich Heyser’s early 1900s painting. It appears at the beginning of Swift’s new music video «The Fate of Ophelia» from her latest album «The Life of a Showgirl.»
The artwork drew viral attention online after the museum confirmed its connection to the video, attracting both local visitors and international fans.
Officials embraced the interest, describing it as an unexpected opportunity to introduce new audiences to the museum’s collection.
