Dimash Qudaibergen-themed buses hit the streets of Barcelona

An unusual advertising campaign is underway in Barcelona ahead of the upcoming concert by Kazakh singer Dimash Qudaibergen. The city’s streets now feature buses displaying Qudaibergen’s portrait and a poster for the event.

According to Dimashnews.com, the concert is scheduled for Nov. 8 at the Olimpic Arena Badalona. The ads are placed on the B24 and B25 buses — among the busiest routes in Barcelona. One bus runs directly past the concert venue, and the other passes the popular Magic shopping center.

As a result, thousands of residents and tourists see the bright banners featuring the Kazakh performer’s portrait.

«This is just fantastic! Consistent work always pays off. We’re thrilled that Dimash will now be ‘traveling’ through the streets of Barcelona. Huge thanks to everyone who contributed to this project,» Dimashnews.com cited a message from Dimash’s Spanish fan community.

The campaign will run until Nov. 9 — one day after the concert.

Previously, Qudaibergen performed to full houses in Mexico on Oct. 8 and Oct. 10, and also became the first Kazakh artist to perform at Madison Square Garden in New York on Oct. 5.