Swipe right on… salary? Japan’s new ‘sugar daddy’ app verifies incomes over $50K

Published October 23, 2025 13:25

Olga Znamenskaya

Olga Znamenskaya

Entertainment Section Editor
service, sugar daddy, Mypappy
MyPappy ad / Photo: Prtimes.jp, photo editor: Adelina Mamedova

MyPappy, a new dating service launched in Japan, targets adults seeking secure, high-quality encounters. The platform emphasizes strict income verification and personalized customer support, according to PR Times.

The service is aimed at affluent men with verified annual incomes of at least 10 million yen (about $55,000). Users can post specific date offers — such as invitations to restaurants or other outings — to help move online interactions into real-life meetings more quickly. All female users are screened, and each male member is assigned a personal concierge to assist with profile creation and communication.

The app’s advertising spokesperson is Japanese entertainer Yua Mikami, a former member of the idol group SKE48 and later an adult film actress.

MyPappy’s creators describe the platform as a service for people who value privacy and meaningful connections, emphasizing genuine, in-person encounters over casual online chatting.

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