Lyst released its quarterly ranking of brands and products that captivated the internet.
In Q3 2025, Saint Laurent claimed the top spot for the first time, rising two places. Miu Miu, last quarter’s leader, ranked second. While others rethink designs, YSL’s signature aesthetic stands apart. Le Loafer was especially popular, with searches up 66% over the quarter.
Analysts note that the «quiet luxury» trend remains dominant. Clean, minimalist designs remain in high demand at all price points.
Most popular items of 2025
The Havaianas Top Flip-Flop was the season’s standout. These classic Brazilian sandals went viral again, thanks to their wide availability in Europe at around €22.
Kim Kardashian’s SKIMS brand again turned online buzz into sales. Demand increased by 271% year-over-year, peaking in August. Following the release of the Face Wrap, shoppers flocked to viral pieces like the Pierced Nipple Bra, which saw a 69% surge in demand.
Notably, after a four-year absence, Stone Island returned to the ranking. Brand interest rose 115% in a quarter. Once a streetwear staple, it has reclaimed mainstream attention with 1990s-inspired designs.
