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Qonaev welcomes Coca-Cola’s iconic holiday truck for the first time

The festive truck drove through the city streets and parked by the main New Year tree at the Central Square / Photo: Almaty region governor’s office

The Coca-Cola Holiday Caravan appeared in Qonaev, the capital of the Almaty region, for the first time, according to the Almaty region governor’s office press service.

On Dec. 24, the decorated Coca-Cola truck passed along Almaty, Seifullin, Zhambyl and Qonaev streets, then parked by the main Christmas tree at the city’s Central Square. The caravan’s arrival was accompanied by a festive atmosphere and drew the attention of residents and visitors.

Photo: Almaty region governor’s office

The event featured an entertainment program with interactive games and concerts. The Coca-Cola Holiday Caravan is one of the company’s traditional projects, symbolizing the approaching holiday season. This year marks the first such event in Qonaev, which became part of the city’s New Year celebrations.

This year, Coca-Cola trucks are touring four cities in the country. Kursiv.media covered the routes followed by the caravans.