Chinese cars confidently entering European markets is not a surprise. However, the success of the Jaecoo 7 in the U.K. looks unexpected. In December 2025, the SUV, dubbed the «Temu Range Rover,» emerged as one of the country’s top-selling cars, surpassing the Mini Cooper, Tesla Model 3 and Nissan Juke, Carscoops reported.
Sudden success
In 2025, Chery’s sub-brand sold around 28,000 cars in the U.K., capturing 1.4% of the market and surpassing carmakers such as Honda, Citroën and Porsche. Chinese car sales in the U.K. doubled over the year, resulting in every tenth new car being from a Chinese brand. The Jaecoo 7 ranked sixth among the most in-demand cars in the U.K. in December 2025.
Bought but not praised
Notably, the model’s success isn’t driven by enthusiasm from automotive journalists. For example, the British magazine What Car? rated the Jaecoo 7 two stars out of five, effectively recommending that customers avoid the vehicle. The model was criticized for its roadability, driving dynamics, multimedia system and electronic driver-assistance operation.
However, purchasers consider more than just test results. The Jaecoo 7 offers rich equipment, a modern interior and a generous seven-year warranty.
“Range Rover” but cheaper
The crucial point is the price. The Jaecoo 7 resembles the Range Rover Evoque but is roughly $19,127 cheaper. This price gap, along with the resemblance, has earned the model the nickname «Temu Range Rover,» referring to the Chinese online marketplace.
The base version is equipped with a 1.6-liter, 143 hp engine. There is also a more expensive Plug-in Hybrid Electric Vehicle version, as well as the lower-end Jaecoo 5.
Situation in China
Against the backdrop of its success, there is an important nuance. Recently, Chery announced a recall of the Jaecoo J7 and Tiggo 7 in the domestic market due to a potential risk of engine shutdown caused by software failure. Whether the export models are affected remains unknown; however, the recall itself shows that a drastic increase in sales doesn’t rule out early flaws in new models.
