Moschino, the Italian luxury fashion brand, has once again surprised the public. This time, the brand unveiled a handbag shaped like a roll of toilet paper.
In a video showcasing the unusual accessory, fashion blogger Malu Borges demonstrated the bag, which resembles a real toilet paper roll. It features a blueprint and a long handle made of silver beads. The video quickly went viral on social media, drawing thousands of comments.
Users joked that it’s «the bag we deserve» and wondered whether the design was inspired by the COVID-19 pandemic. Some called the idea brilliant, while others described it as bizarre. Few people, however, remained indifferent.
«Perfect bag for my ex!» one user wrote. Others commented, «I’ve seen this bag before» and «I have several of these Moschino pieces at home.»
In fact, such experiments are nothing new for Moschino. The brand has long been known for creating ironic and playful accessories. In the past, it has released bags shaped like apple crates, postal boxes, spaghetti and even a toy horse.
The brand recently presented its Fall/Winter 2026–2027 collection. Creative director Adrian Appiolaza introduced a range of unusual designs. The runway featured bags shaped like a churros package, a potted cactus and even a piggy bank. Models also wore bunny-ear hats and accessories shaped like picture frames.
The collection was inspired by the designer’s childhood memories of Argentina.
