American figure skater Alysa Liu has been named a global ambassador for the French fashion house Louis Vuitton, underscoring the brand’s continued focus on high-profile athletes.
A rising star in sport
At just 20, Liu has already made history. At the 2026 Winter Olympics, she won two gold medals in figure skating, becoming the first American woman in 24 years to claim Olympic gold in women’s singles.
A natural fit for the brand
Louis Vuitton representatives say Liu embodies the brand’s values: youthful, bold and expressive. Her signature hairstyle, often featuring colorful highlights, has become part of her public image.
This is not her first collaboration with the fashion house. Liu has previously attended Louis Vuitton runway shows and appeared at major events wearing the brand, including an Oscars after-party tied to the Academy Awards.
Blending sport and style
Liu said the partnership is a major honor. She aims to highlight not only athletic strength but also softness, style and attention to detail — both on the ice and in fashion.
Following her Olympic success, Liu’s profile has surged. She recently appeared on the cover of Teen Vogue, reflecting her growing influence beyond sports.
