Byrna Technologies, a maker of personal defense products, has leveraged the influence of three prominent U.S. radio personalities to integrate its wares into their shows. This strategic move has provided the company with weekly access to an audience of around 1.5 million listeners and propelled Byrna’s shares to climb nearly 7% since the announcement of these deals on May 23.
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Over the past five days, Byrna Technologies’ stock has risen by 6.72%, reaching $12.22 per share. Last week, the company announced deals with three prominent radio hosts: Dan Bongino, Dana Loesch, and Michael Gallagher. Bongino also hosts...