A social media marketing specialist for Real Madrid’s official Instagram account made an amusing mistake. Instead of tagging Central Stadium (Ortalyq Stadıony in Kazakh), they accidentally tagged a pawnshop named Ortalyq in one of the posts.
A business from Almaty was on vivid display in the football club’s tags for several hours before an audience of 177 million followers worldwide. Nevertheless, the mistake was later corrected.
Users in the comment section joked that the move was «a hidden advertising integration.»
«The chances of your pawnshop being tagged by Real Madrid are low — but never zero.» «This pawnshop is about to see unprecedented — and undeserved — growth.» «It’s as if the pawnshop’s owner had struck a deal with Florentino Pérez (the president of the club),» users joked.
As a matter of curiosity, this is not the first case of such a mix-up. Apart from Real Madrid, other football team accounts have occasionally tagged this very pawnshop in Almaty. Perhaps the business owners chose such a «loud» name for good reason.
The Kairat vs. Real Madrid match will take place on Sept. 30 at 9:45 p.m. local time at Central Stadium.
