Freedom Holding Corp. is eliminating qualifying prefixes such as Bank, Broker and Insurance to consolidate its business lines under the unified Freedom brand, the company said in a statement.
The transition to a single visual identity and communications framework will be gradual across the 21 countries where the company operates. The primary objective is to strengthen Freedom’s market position, improve brand recognition and create a more seamless customer experience.
It is expected that, once the transition is completed, customers will be better able to navigate the company’s integrated products and services.
According to Freedom Holding Corp. CEO Timur Turlov, the brand transformation is a natural next step in the company’s evolution as a unified ecosystem.
«We have already reached a sufficient level of integration between our products and services, and a single brand will make that connection clearer and more recognizable for customers. When customers use banking, brokerage, insurance or lifestyle services, they should experience a consistent approach, quality standard and user experience. For us, this is not simply a visual rebranding but a reflection of a strategy focused on building a digital ecosystem around customer needs,» he said.
Over the first nine months of fiscal year 2026 (April 1–December 31, 2025), Freedom Holding Corp. reported total revenue of $1.688 billion. Net profit reached $145.4 million, while total assets and shareholders’ equity amounted to $12.4 billion and $1.4 billion, respectively.
Freedom Holding Corp. is a diversified financial services company engaged in brokerage, securities trading, investment research and advisory services, investment banking and underwriting, mortgages, insurance and telecommunications.
The company also provides online ticket sales for airlines, cultural events and sporting events, as well as online grocery delivery services. The company currently employs more than 11,300 people across its divisions and subsidiaries in 21 countries, including Kazakhstan, the United States, Cyprus, Poland, Spain and Uzbekistan. Freedom Holding Corp.’s common shares (FRHC) are registered with the U.S. Securities and Exchange Commission and listed on the Nasdaq Capital Market.
