Luxury pivot: Prada partners with Indian artisans after appropriation row

Published May 4, 2026 08:00

Yuliya Petrova

Yuliya Petrova

Prada launches its official "Made in India" sandals
Prada launches its official «Made in India» sandals / Photo: Shutterstock, photo editor: Adelina Mamedova

A year after facing criticism over cultural appropriation, Italian fashion house Prada has announced a new collection of sandals inspired by traditional Indian Kolhapuri chappals.

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In June last year, the brand presented similar shoes without acknowledging their origin, describing them simply as «leather sandals.» The release sparked backlash in India, where artisans accused the company of appropriating a culturally significant design.

Heritage craft with protected status

Kolhapuri chappals date back centuries and are traditionally handcrafted, forming an important part of India’s artisanal heritage. In 2019, they were granted Geographical Indication status, formally recognizing their regional origin.

Collaboration with Indian artisans

Following public criticism, Prada acknowledged the design’s roots and began discussions with local producers. The company now plans a limited-edition collection manufactured in India in collaboration with artisans from the states of Maharashtra and Karnataka, where the sandals are traditionally made.

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The collection is available in about 40 Prada stores worldwide and online. The brand describes the line as a dialogue between Indian heritage and contemporary luxury.

Pricing gap raises concerns

The new sandals are priced at €750 per pair, a figure that has fueled further debate. Traditional Kolhapuri chappals typically cost between €4 and €10, highlighting a stark price gap.

This disparity has prompted renewed questions about fair recognition and compensation for traditional artisans whose designs inspire luxury reinterpretations.

Training initiative aims to rebuild trust

As part of the initiative, Prada will launch a training program for Indian shoemakers. Selected artisans will also have the opportunity to continue their training at the company’s academy in Italy, as the brand seeks to repair its relationship with the craft community.

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