The world’s leading It-girl, supermodel and Rhode founder Hailey Bieber has once again proven why her style commands global attention. Bieber is the face of Victoria’s Secret’s sultry new advertising campaign, which has already taken social media by storm.
New campaign draws attention online
The daring, atmospheric campaign was shot by renowned photographer Zoey Grossman. Through her lens, Bieber appears in a series of relaxed yet provocative looks that highlight the collection’s minimalist aesthetic.
Victoria’s Secret is already teasing fans with claims that the new pieces could sell out within days.
Key pieces from the collection
Among the standout items modeled by Bieber are an animal-print bralette featuring the brand’s signature logo waistband, a sports bra with a plunging V-neckline and front closure, classic cotton bralettes, cropped short-sleeve tops designed for casual summer wear, and strapless bandeau bras with a push-up effect.
Fans call for Bieber to become an «angel»
The post on Victoria’s Secret’s official account quickly collected tens of thousands of likes and hundreds of enthusiastic comments. Fans flooded the post with compliments, with many calling Bieber a «queen.»
At the same time, Bieber’s return to campaigns for the lingerie giant sparked a wave of speculation online, as fans urged Victoria’s Secret to make her one of the brand’s lead «Angels.»
Read also: SKIMS gets hairy: Kim Kardashian’s new campaign features underwear with ‘bushes.’
