Cate Blanchett has unveiled the free Human Consent Registry (HCR), a new online service designed to help people control how their personal identity is used by artificial intelligence systems.
Blanchett introduced the project at the European Parliament in Brussels, saying that as AI technology advances, individuals should have the right to decide whether their identity can be used to train AI models.
Users can grant or deny AI access
The HCR allows users to authorize, restrict or prohibit companies from using their name, voice, likeness, movements and other personal attributes for AI applications.
According to the project’s developers, the registry will eventually expand to cover copyrighted works, fictional characters and brands.
Blanchett said that in the AI era, a person’s identity is a form of intellectual property and that everyone should have the right to determine how artificial intelligence can, or cannot, use it.
Longtime advocate for AI safeguards
The launch is the latest step in Blanchett’s campaign for stronger protections against the unauthorized use of AI.
Last year, she joined Paul McCartney, Tom Hanks, Ben Stiller and hundreds of other artists and creators in urging U.S. policymakers not to weaken copyright protections for AI developers.
Notably, Kursiv.media’s earlier reporting highlighted that Matthew McConaughey filed trademark applications with the U.S. Patent and Trademark Office covering memes and phrases associated with him.
According to the actor’s legal team, the filings were intended to help prevent the unauthorized use of his voice and likeness in AI-generated deepfakes.
