Saiwan Bakehouse in Pattaya, Thailand, has unexpectedly gained international attention for its unusual baked goods: so-called «hairy» croissants. While some social media users have described the pastries as amusing, others have said their appearance is overly provocative.
The croissants’ unusual appearance comes from thin black strands of fat choy, an edible algae commonly used in Asian cuisine. The thread-like ingredient creates the illusion of hair, sparking widespread discussion online.
@bruhmomentummoment Why These Croissants Are Hairy
♬ original sound – Clip Rotter
The pastries attracted international attention after they were featured by French media outlets, helping the bakery’s creations go viral.
Viral popularity boosts business
Despite the online debate, the «hairy» croissants have become a commercial success. Both local residents and tourists have been visiting Saiwan Bakehouse to try the now-famous pastries.
