Videos featuring women proving that age is no barrier to vibrant style, an active lifestyle, and self-deprecating humor are gaining popularity across Kaznet.
One of the central figures in the trend is Raisa Mambetova, 70, the winner of the Mrs. Grand Kazakhstan 2026 title. In her videos, she first appears in a traditional outfit with a headscarf and long dress before dramatically transforming into a colorful sporty look featuring a miniskirt, highlighting her toned physique and self-confidence.
Promoting confidence at any age
On her social media account, Mambetova says she hopes to show through her own example that age is not a limitation but an opportunity to live life to the fullest, take care of yourself, and enjoy every day. Her blog focuses on health, beauty, fitness, and the lives of women over 35.
Mambetova previously gained widespread attention after winning the Mrs. Kazakhstan 2026 pageant. She exercises daily, attends ballet classes, and says she learned to drive at age 53 before traveling throughout Kazakhstan.
A growing social media trend
Videos featuring the blogger and her friends show that it is possible to look stylish, energetic, and fashionable after age 60. In their clips, the women model elegant «old money»-inspired outfits, share their beauty routines, and take part in social media trends.
The videos have attracted tens of thousands of likes and comments. Many users praised the women and said they hope to look like them as they grow older.
«How cool!»
«Awesome, just great! You’re a role model for women, an example of beauty and grace. I’m so happy for you.»
«They look like wealthy women from TV dramas.»
Some commenters said the most inspiring aspect of the videos is not the clothing but the women’s confidence and the support they show one another. Some leaned toward traditional styles, while others humorously remarked that they had already taken on a «grandmotherly» appearance by age 35.
