Jungkook, a member of the South Korean band BTS, has taken part in Calvin Klein’s new fall campaign, turning it into a worldwide sensation even before its official launch. Kursiv LifeStyle explains how a short teaser featuring the beloved artist generated global buzz on social media.
Interestingly, the video features only a man’s body, with the word «ARMY» tattooed across his knuckles. However, Jungkook’s fans immediately recognized their idol, flooding the internet with enthusiastic comments.
«You have the most beautiful model in the world.»
«JK.»
«Was Jungkook a model in another universe? The guy handles everything perfectly,» users wrote.
According to Billboard, the teaser appeared on giant outdoor advertising screens in Guangzhou, China, attracting the attention of hundreds of passersby.
The third chapter of Calvin Klein’s Fall 2026 «Feel the Fit» campaign, starring Jungkook, is built around the idea of movement, rhythm and the perfect fit.
The video opens with Jungkook putting on a pair of Calvin Klein jeans. The sound of a zipper turns into a beat, and the artist begins dancing to Bobby Brown’s iconic track «My Prerogative» and the Average White Band’s «Cut the Cake.» In the campaign, the singer showcases key seasonal trends: classic 1990s-style straight-leg jeans in various shades of blue, as well as oversized, wide-leg jeans.
The collaboration between Jungkook and Calvin Klein has long generated enormous attention, boosting the brand’s sales and even the share price of its parent company, PVH.
