Jude Bellingham, the Real Madrid midfielder and one of the world’s most prominent football players, has teamed up with Calvin Klein.
In his debut campaign for the fashion brand, the English footballer models the «Icon Cotton Stretch» underwear collection, according to WWD. The campaign revolves around the concept of «The Icon Underneath» — an idea that, according to Bellingham, reflects the belief that self-confidence begins with feeling comfortable in your own skin.
A minimalist campaign
The campaign features Bellingham in a series of minimalist images against a clean, neutral background, highlighting his athletic physique. He models several styles from the collection, including boxer briefs, low-rise trunks, hip briefs and slim boxers.
The Calvin Klein campaign adds to Bellingham’s growing presence in the fashion industry. The 23-year-old midfielder has become a prominent figure both on and off the field, representing major international brands.
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Bellingham has previously appeared in campaigns for Louis Vuitton and Skims, including the latter’s men’s underwear collection.
