Kim Kardashian’s shapewear and accessories brand, SKIMS, has launched a new advent calendar, but the contents have left some early buyers underwhelmed.
The 12-day accessories advent calendar retails for $148. According to the brand’s website, it has already sold out and is currently available only through a waitlist.
Read also: SKIMS gets hairy: Kim Kardashian’s new campaign features underwear with ‘bushes’.
The backlash began after a TikTok user known as «wetsloppyswollen» posted an unboxing video, revealing the calendar’s contents one day at a time. Her initial excitement quickly gave way to disbelief, and she even addressed Kim Kardashian directly, questioning why the set cost so much. Within three days, the video had amassed more than 60 million views.
Commenters thanked the creator for exposing what they considered poor value for money, with some saying the video had convinced them not to buy the calendar.
Rather than the soft, comfortable clothing items SKIMS is best known for, the set contained a collection of small accessories. According to Popbee, customers found logo-branded hair clips, plastic claw clips, hair ties made from repurposed bra-strap material, a plastic keychain, a stress-relief toy and a Christmas tree ornament.
SKIMS customers turn the advent calendar into a meme
The underwhelming assortment quickly became the subject of online jokes. One Threads user compared the contents to the random odds and ends that accumulate at the bottom of a handbag over the years. Another suggested that the items looked like things someone might find on the floor behind a bed.
SKIMS moved quickly to address the backlash. According to Popbee, the company emailed customers acknowledging that the calendar had failed to meet expectations and offered them either a full refund or store credit.
