The Ministry of Tourism of Kazakhstan has allocated $107,560 for marketing on popular Chinese social platforms such as WeChat and Weibo to lure more tourists to the country. A subcontractor should create interesting content for the Chinese users by the end of this year.
According to open data on public procurements, the ministry has signed a contract with Kazakh Tourism, the national company in the tourism sphere, worth $107,560. This money will pay for services related to the development of a media plan and the creation of two posts per month for WeChat and Weibo in order to reach at...