On Dec. 29, one of South Korea’s largest restaurant franchise groups, Genesis BBQ, which specializes primarily in fried chicken, announced it had signed a master franchise agreement with Kazakhstan-based Restopark KZ LLP, Yonhap reported, citing the company’s press release.
The development marks the company’s entry into the Central Asian market, with further plans to expand to Uzbekistan and Kyrgyzstan. Under the agreement, the franchisee is authorized to open and operate outlets and to grant subfranchise rights to other parties.
The franchise is reportedly expected to cover Almaty and other major cities in...