Domino’s Pizza is launching its first major brand refresh in over a decade, introducing a new logo, packaging, uniforms and an official jingle, according to CNN.
The update introduces brighter red and blue tones, redesigns store signage and modernizes pizza boxes tailored for social media «unboxing» moments. The company is also updating employee uniforms and menu boards to reflect the bolder design. Domino’s will roll out the first refreshed packaging this week and expects full implementation by the end of November.
For the first time in its 65-year history, Domino’s is adding a musical identity. The new jingle...