Meta says Taylor Swift and Travis Kelce’s joint Instagram post announcing their engagement has set a new platform record, reaching 1 million reposts in under six hours and more than 14 million likes in the first hour, as reported by Fox News Business.
According to the company, the announcement is now among the most-shared posts in Instagram’s history. It also sparked a surge in activity on Threads, Meta’s rival to X, where Swift’s name quickly became the top trending topic.
The milestone highlights Swift’s global cultural influence, Kelce’s growing popularity beyond the NFL, and Meta’s effort to position Instagram...