Meta’s social network Threads has surpassed Elon Musk’s X in daily active users on mobile devices worldwide, TechCrunch reported, citing data from market intelligence firm Similarweb.
According to the analytics firm, in early January, Threads recorded about 141.5 million daily active users on iOS and Android, compared with 125 million for X. The shift follows several months of steady growth for Threads’ mobile app, while X continues to maintain a stronger presence on the web.
Analysts attribute Threads’ growth to Meta’s long-term product and distribution strategies. Meta has promoted Threads directly to existing Facebook and Instagram users and enhanced...