A young population and a growing appetite for new experiences make Kazakhstan an increasingly attractive destination for international brands. However, launching a sustainable business in the country requires more than introducing a well-known name — it demands long-term investment in local capacity, infrastructure and market-specific adaptation.
Fast food landscape
Kazakhstan’s fast food industry has evolved steadily over the past two decades, attracting international players such as KFC, Burger King and Hardee’s. However, not all market entries have proven sustainable. McDonald’s, once a major player operating through a supply chain linked to Russia, exited the country in 2023 amid geopolitical...