Kazakhstani retailers have identified five major trends that dominated the local fast-moving consumer goods (FMCG) market in 2024. This story by Kursiv.media explores how retail chains are adapting and what they expect in 2025.
Key trends shaping Kazakhstan’s retail market
Price sensitivity
A major trend highlighted by retailers is growing price sensitivity among consumers. Amid ongoing inflation and rising costs, shoppers are focused on price, comparing options across different sales channels and seeking the best deals.
«Recent global economic challenges have re-emphasized the importance of price for Kazakhstani shoppers. Before 2020, service, convenience and one-stop shopping...