Kazakhstan’s Agency for Atomic Energy has responded to a proposal by marketing specialist Alimzhan Bissembayev to lease the name of the nuclear power plant (NPP) currently under construction to a large company similar to how the government sells «nice» license plates for cars. The initiative was perceived as «creative from a marketing perspective,» though unsuitable.
«The nuclear power plant is a facility of strategic importance for Kazakhstan. Its name should reflect historical, cultural and national values and symbolize trust and unity among citizens,» the agency emphasized.
Authorities also noted that, unlike commercial projects, nuclear...