Deliveries from sex shops have emerged as the fastest-growing business segment for Glovo in Kazakhstan, according to Ruslan Gamayev, the company’s general manager in the country.
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Speaking at the New Vision Forum 2026, Gamzaev said demand for such orders is particularly strong during nighttime hours.
Beyond food delivery
Gamzaev noted that many consumers still view Glovo primarily as a food delivery platform, but the company has increasingly expanded into other categories.
According to him, the company’s core mission is not simply delivering products but helping customers save time.
«We understand that what we’re delivering is convenience, not just food or calories,» he said. «We’re also delivering time, which is increasingly valuable in today’s fast-paced world.»
Gamzaev said Glovo continues to broaden its product offering and explore new business categories. Within that strategy, deliveries from sex shops have become the platform’s fastest-growing vertical in Kazakhstan.
Customers prefer accurate delivery times
The executive also shared insights from the company’s data analysis, noting that customers tend to react more negatively to orders arriving earlier than expected than to those arriving slightly late.
«Our latest data, particularly in Kazakhstan, shows that delivering a little later is often less problematic than arriving earlier than promised,» Gamzaev said.
He added that Glovo increasingly relies on data analytics and forecasting models to improve the accuracy of estimated delivery times.
Small businesses show strong growth
Gamzaev also highlighted the growing role of small and medium-sized businesses on the platform. According to him, independent cafes and restaurants have recorded some of the strongest growth rates among Glovo’s partners in recent months.
He added that Glovo estimates its annual contribution to Kazakhstan’s economy at more than €100 million, based on analyses conducted with international research firms.
