Singles’ Day, China’s largest shopping festival, is starting five weeks early this year as retailers try to boost spending in a slowing economy, according to the BBC.
Traditionally held on Nov. 11, the event began in mid-October this year, coinciding with the end of the country’s Golden Week holiday. Major platforms, including Taobao, JD.com and Douyin, have already launched «11.11» promotions, offering discounts and vouchers to attract shoppers.
Retailers and officials hope that a longer sales period will spur greater consumer spending, which is important to support economic recovery as the country deals with weak demand, high youth...