Musicians, athletes and fashion enthusiasts around the globe have embraced the Italian brand Stone Island for its high-end technical jackets and distinctive compass logo. But as the brand becomes more visible among extremist groups, partly because of its ties to British football culture in the 1990s, renewed debate has emerged over how brands respond when political movements co-opt their products, CNN reports.
The practice of extremists adopting certain brands is not new. In the 1990s, in Germany, far-right groups used coded clothing to bypass bans on Nazi symbols, wearing items from labels like Lonsdale and New Balance to...