SportsPro, a British magazine, has released its latest ranking of the 50 most marketable athletes in the world. Formula 1 driver and seven-time world champion Lewis Hamilton tops the list.
Hamilton previously led the ranking in 2014, marking his second stint at the top. Among athletes, only three have achieved the feat twice: American gymnast Simone Biles (2021, 2024), and footballers Lionel Messi (2020, 2023) and Neymar (2012, 2013). Now at 40, Hamilton is also the oldest athlete to ever top the list. SportsPro has published the rankings annually since 2010.
Top 10 most marketable athletes of 2025