An unusual advertising campaign is underway in Barcelona ahead of the upcoming concert by Kazakh singer Dimash Qudaibergen. The city’s streets now feature buses displaying Qudaibergen’s portrait and a poster for the event.
According to Dimashnews.com, the concert is scheduled for Nov. 8 at the Olimpic Arena Badalona. The ads are placed on the B24 and B25 buses — among the busiest routes in Barcelona. One bus runs directly past the concert venue, and the other passes the popular Magic shopping center.
As a result, thousands of residents and tourists see the bright banners featuring the Kazakh performer’s portrait.