Members of Kazakhstan’s Senate, the upper house of parliament, are urging the government to officially recognize digital professions such as social media marketing (SMM) specialists, targeting experts (also known as targetologists), content creators and other tech-related roles. The move aims to reduce the shadow economy, extend social protections to workers and enable universities to offer formal training programs.
The request was addressed to Prime Minister Olzhas Bektenov and voiced by Senator Aigul Kapbarova.
Kapbarova criticized the country’s official job classification system for excluding many in-demand modern professions. She said that roles such as SMM managers, targetologists, content creators, developer operations...